American Water Heaters
Internet Minimum Advertised Price Policy
American Water Heaters is committed to providing innovative water heating solutions, which it believes is a key to its success as a leading water heater brand and to the success of its distribution partners (each a “American Water Heaters Reseller”). Consistent with that commitment, American Water Heaters designs and sells high quality products that incorporate unique and innovative technologies, and provides a level of service for these products that we believe is unparalleled. We believe that certain advertising practices diminish the quality and brand promise of our products, and undermine our strategy to invest in the innovation and service that set our products apart. We also strive to encourage our American Water Heaters Resellers to invest in the people and facilities needed to suitably market our products, provide desired customer services, and educate builders, contractors and homeowners about the advantages and installation parameters for our products.
We have accordingly adopted this Internet Minimum Advertised Price (“IMAP”) Policy unilaterally to further our independent business strategy for the American Water Heaters brand.
Products covered by this Policy
Tankless (EFFECTIVE May 1st, 2022)
Commercial Gas (EFFECTIVE November 22nd, 2021)
* Add $40 for Liquid Propane
For more information on the IMAP Policy, go here IMAP Policy
